Product Manager crafting digital solutions
with a focus on user-centric growth.

• Lead product end-to-end from zero to private beta — own strategy, roadmap and specs across the AI builder, post-submit automation and analytics.

• Chose the product's core wedge: automating what happens after a form is submitted (routing, integrations, follow-ups) instead of competing on form-building alone.

• Took the AI builder from concept to a working agent that creates and edits forms from a prompt, image, PDF, URL or voice.

• Defined the results and analytics experience plus native A/B testing, so users can act on responses, not just collect them.

• Designed the free-to-paid model and opened the platform to third-party tools via a public API and a Zapier app.

• Owned end-to-end execution of multiple B2B2C products from discovery to launch — including 13 school-specific apps and a centralized parent app used by 500,000+ parents.

• Defined MVP scope, product roadmaps and prioritization, balancing per-tenant customization against platform scalability.

• Authored PRDs, user stories and acceptance criteria; ran sprint-based delivery with engineering, design and operations.

• Championed high-frequency engagement features (attendance, homework, academic updates) that drove daily usage; diagnosed UX-driven adoption risk and led a full redesign of core flows and onboarding.

• Contributed feature definition and user flows to an e-commerce marketplace, a society management app and the SmartMoney ed-tech platform.

• Managed social media accounts to enhance the firm's brand visibility and engagement.

• Led successful recruitment, aligning top talent with firm values, and managed personnel matters for positive relations.

• Delivered engaging client presentations, contributed to marketing, and handled various accounting tasks for financial accuracy.

• Cultivated strong client relationships through regular communication, acting as a trusted advisor and providing tailored solutions.

• Planned & Created engaging social media content and contributed innovative ideas for online presence.

• Conducted comprehensive market research to inform strategic decision-making.

• Provided the finance team with valuable analysis and contributed to process optimization initiatives.

• Demonstrated effective collaboration skills by working seamlessly across various departments.